How to Double Your Chances For a Successful Sales and Copywriting Outcome

<p><b>Rule #1- "Know what you want, know what you can live with"</b></p><p>Knowing what you want and what you can live with makes you a better copywriter and salesman.</p><p>I heard Dennis Ross, Middle East envoy and chief peace negotiator for both the Bush and Clinton administrations, and now back on the job with the Obama team, speak a while back and purchased his book "Statescraft And How to Restore America's Standing in the World.  Chapter 9, "Negotiations", provides 12 rules of negotiation any sales and copywriter can use to improve his effectiveness. </p><p>Here's a sales consultant and copywriter's take on Rule #1: "Know what you want, know what you can live with."</p><p>Before you pick up the phone to make a call; before you pick up your pen to write a letter (yes, some still start with a pen and paper), case study or white paper; before you fire up your computer and open Microsoft Word; before you pull up PowerPoint to design your presentation; before you pull together your notes for your meeting...</p><p>You need to know the reason you are doing it, the purpose, the goal, the action you want and the result you expect from your audience. </p><p>Knowing what you want directs your activity and content. Sound too simplistic?</p><p>Take a look at the last few sales letters, brochures, white papers and case studies you mailed and the phone script you most commonly use when cold calling. </p><p>Then, write down the goal of the item you are reviewing in the right hand margin. </p><p>Continue by circling the action you wanted; highlighting the reason(s) given to take the action; and finally underlining the language that talks about what you are willing to accept as an action from the person reading/ listening to the material.</p><p>Are you missing any components? Is everything clear as crystal?</p><p>For example, maybe the purpose of the material - what you want - is an appointment or purchase; however, you can live with permission to add your prospect to your mailing list and to touch base with her from time-to-time to follow up on her status. </p><p>Or, maybe you can accept contact information about someone else who may be interested in your product or service.</p><p>Maybe what you want is a call-back request for more information, but you can live with your prospect taking a few minutes to visit your website and learn more about how you can help him.</p><p>Frame your written and spoken material by what you want and what you can live with. Set appropriate goals and you could double your chances for a successful outcome by including what you can live with.</p><p>Mark H Daniels is a B2B and B2C Sales Consultant, Copywriter, Author and Speaker specializing in simply better selling through refining existing messages, stories, and presentations, and designing new ways to present your company and product that has prospects and customers thanking you and making decisions in your favor. Get help selling effectively at <a target="_new" href="http://www.mysaleshero.net" rel="nofollow">http://www.mysaleshero.net</a></p><p>See more free articles and tips at <a target="_new" href="http://www.mysaleshero.blogspot.com" rel="nofollow">http://www.mysaleshero.blogspot.com</a></p><p>Reach Mark at <a href="mailto:Mark@mysaleshero.net" rel="nofollow">Mark@mysaleshero.net</a> | 732-417-0680</p>