Power Up Your Websites by John Williams

<p>This book is designed to help you improve the response you get from your web site without spending a lot of money. The author has tried not to use "jargon" in order to make this book an easy guide for non-professionals such as web designers and computer technicians. The author uses Windows operating systems and the programs he uses for demonstrations are mostly free or low-cost.</p><p>Each chapter will discuss, demonstrate and instruct you with identified skill, program and or function to improve your web site. Chapter one focuses on avoiding problems by making a plan for the development of your web site. There are two questions you will need to answer: who do you want to attract and how can I solve their problem with my product or service. This chapter also provides information on how to draw your web site. The instructions are simple and helpful.</p><p>The next chapter provides information on how best to set up your web site so your visitors can easily navigate your site. It provides a web site address for a free program to produce tabbed menus. It addresses the two kinds of links and how to check to ensure they are functioning correctly. Another free web site is provided to check all links on your web site are working properly.</p><p>Chapter three discusses and provides instruction on developing a free site map for your visitors and search engines. It lists three options for development and a free service for site map development for both personal and commercial sites.</p><p>The next chapter provides information, instructions and websites to help create a robot.txt file. Developing graphics (picture) for your web site is the focus of the fifth chapter. It identifies the most important things to consider about graphics in order to develop an effective web site: such as what size is best; keeping your graphics professional; the importance of cropping; and how best to provide large pictures on your site.</p><p>Chapter six focuses on specify image size and alt text. It provides information and instruction to ensure your site is effective and all graphics are appropriately licensed. This chapter focuses on how the height and width for each picture will affect different web browsers to display your graphics more quickly and accurately.</p><p>Chapter seven focuses on simple video options and the impact they have on your web sites. It provides information on how to provide videos cost effectively and lists web sites where you can get free or low-cost software to get you started. The author lists the each software options and provides information on how to use them, and the pros and cons of each.</p><p>The next chapter focuses on promoting your web site and off-line business. It looks at the advantages of a web site for your business. An advantage is you can correct errors on your web site where it is not always cost effective to correct mistakes on your brochures. It also lists and provides information on other advantage for your business.</p><p>Chapter nine provides tips to power up your web pages. It identifies the most important page, how to keep your visitors satisfied and returning, the most important part of the web page, and the importance of your logo and placement of your most powerful message and menu. There is information on how old versions of programs may be dangerous. This chapter lists software that would be useful to the development of your web site.</p><p>Chapter ten discusses the importance of research to the development of your web site. The author talks about how to gather the information you need. Chapter eleven addresses how to write. It identifies key words to use; lists a web site to find relevant keywords; and provides some examples. The author also provides some general tips on how to write on your web site. It demonstrates the importance of headlines; the need to focus the headlines, direct visitors to take action and need for consistent style; and avoids technical or specialist words.</p><p>The next chapter focuses on Blog power. It looks at the importance of customer feed back, where to get free software and free hosting, how to introduce the Blog, and to set up a Blog on your web site. This chapter looks at templates and how you can get free templates on the web. There is information about third party links on templates, plugins and lists a couple of web sites.</p><p>The thirteenth chapter provides information on the how to use a Blog to promote yourself and your expertise. The author provides a site to demonstrate who a blog might be set up. The next section discusses credibility. It lists ways to brand yourself and your business as credible. There are several sites to assist you in getting your information and email address listed. The author points out tips to maintain your credibility through: answering all your emails promptly; providing a clean and simple guarantee; have a prominent privacy policy and show a disclaimer. He also provides web sites which gives you a simple way to create your own Privacy Policy.</p><p>The next Chapter addresses the importance of check everything out in order to avoid lost business. The author provides a check list for reviewing your site: content understandable; screen resolution appropriate; and could your page annoy the search engines.</p><p>The last section provides needed resources. It discusses and lists free or low cost programs for: archiving, picture editing, photoscaping; text editing; and web page editing. In addition the author identifies lists and provides contact information for software companies with free programs. Before the author ends he lists statements of "best advice".</p><p>Steve Thornton offers a insight into the information product market, researching a number of niche topics and resourcing products in those areas.</p><p>Please take time to visit the estore at: <a target="_new" href="http://www.lobbythornton.com/estore/puys" rel="nofollow">http://www.lobbythornton.com/estore/puys</a></p>